Media and PR Market Research Insights And Findings
83% of marketers believe it is more effective to focus on quality rather than quantity when it comes to content, finds survey
February 2023
83% of marketers believe it is more effective to focus on quality rather than quantity when it comes to content: A survey of marketers has revealed that less can be more when it comes to content, with 83% of respondents saying they believe it's more effective… Read more...
85% of digital journalists had a salary increase between 2021 and 2022, reveals survey
November 2022
85% of digital journalists had a salary increase between 2021 and 2022: A survey looking at the salaries of people working in the media has revealed that the majority of digital journalists received a pay increase between 2021 and 2022 (85%), a significantly… Read more...
A third of children with social media accounts sign up with a user age of 18+, reveals survey
November 2022
A third of children with social media accounts sign up with a user age of 18+: A study into the use of social media by children has uncovered that a third of social media accounts owned by those aged 17 and under have a user age of 18 and above. The… Read more...
44% of Gen Z say over-filtered social media posts have made them feel less self-confident, survey reveals
November 2022
44% of Gen Z say over-filtered social media posts have made them feel less self-confident: A survey into how social media has affected children and young adults has uncovered that 44% say they have become less self-confident due to social media posts that… Read more...
On average, young adults and teens spend more time on TikTok than they do watching TV, survey reveals
September 2022
On average, young adults and teens spend more time on TikTok than they do watching TV: A recent survey into young people’s internet and TV habits has found that, on average, those aged between 15 and 24-years-old spend 57 minutes per day on TikTok;… Read more...
Seven in 10 businesses say their digital marketing has improved as a result of the pandemic, reveals survey
July 2022
Seven in 10 businesses say their digital marketing has improved as a result of the pandemic: A study into the growth of the marketing industry has uncovered that 70% of the businesses polled feel their digital marketing has improved since the pandemic,… Read more...
