FMCG Market Research Insights And Findings
FMCG Market Research
64% of FMCG shoppers open to trying a new brand, reveals survey
July 2019
64% of FMCG shoppers open to trying a new brand: A recent survey has found that 64% of FMCG shoppers are open to trying a new brand. The research also found that FMCG shoppers are most loyal to their grocery brand with 41% sticking with their favourite for… Read more...
Men are more likely to think about what a brand says about them than women, suggests poll
May 2019
Men are more likely to think about what a brand says about them than women: A survey for New Macho, part of brand agency, BBD Perfect Storm, looking at the extent to which FMCG brands reflect a person's values suggests that men are almost twice as… Read more...
Half UK consumers open to paying more for products with eco-friendly packaging, finds poll
April 2019
Half of UK consumers open to paying more for products with eco-friendly packaging: A survey of consumers focussing on their use of plastic packaging has found that 50% would be willing to pay a higher price for goods if they were housed in non-plastic… Read more...
Over a quarter of UK consumers planning to stockpile ahead of Brexit, reveals survey
March 2019
Over a quarter of UK consumers planning to stockpile ahead of Brexit: As Brexit uncertainty and the possibility of leaving the EU without a deal intensifies, a survey has revealed more than a quarter of consumers are starting to think about stockpiling groceries… Read more...
Brits planning to save £1600 by reducing spending in 2019, reveals survey
February 2019
Brits planning to save £1600 by reducing spending in 2019: More than half of those polled (56%) in a spending habit survey have said they plan to cut down on buying products this year - with an average save of £131 each month - equating to £1572… Read more...
Two-thirds of consumers cutting down on single-use plastics
February 2019
Two-thirds of consumers cutting down on single-use plastics: A Keep Britain Tidy survey has found that two-thirds of consumers are buying less single-use plastics. It also found that programmes like Blue Planet II as well as the wider debate around plastics… Read more...
