Radio is classified as the UK’s most trusted news source, according to new survey

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5th December 2017 19:09 - Media and PR

Radio is classified as the UK’s most trusted news source, according to new survey:

Radio is classified as the UK’s most trusted news source, according to new survey: Following the Government’s deregulation proposals for commercial radio, out of 1,200 commercial radio listeners over three quarters (77%) classify radio as a trustworthy news source. Over half (54%) of those surveyed identified themselves as “infrequent” BBC radio listeners, compared to 46% who said they were frequent listeners.

Commercial radio is currently regulated by UK communications regulator, Ofcom, who also regulates television, video-on-demand, fixed and mobile phones and postal services. A wide range of radio services are monitored including: music output, news provision, the number of locally made programmes, speech content. However, following the Government’s deregulation plans, Ofcom would only have to secure the provision of news and core information such as travel and weather.

TV came in at second as the most trusted news source at a near three quarters of the vote (74%), followed by print newspapers - voted by under half of the respondents (48%) – and newspaper websites and apps (45%). Social media only attained 15% of the vote.

In addition, over one third (38%) of respondents also regarded radio as their most popular source for news, one quarter listed TV and 17% said social media. Newspaper sources came in as the least popular source; with only 3% engaging with print formats.

Participants also regarded fake news as a major concern as 61 percent of those surveyed said they were concerned or very concerned of the circulation of fake news, whereas only 4 percent said they weren’t concerned at all.

Commenting on the survey’s results, Siobhan Kenny, Chief Executive of Radiocentre, said: “Commercial radio’s great strength is providing short, punchy news all day. It scores particularly well during emergencies and local incidents. Above all, it is trusted, accessible and impartial.

She adds: “To ensure listeners continue to have access to this treasured resource, we look forward to the Government publishing its proposals on commercial radio deregulation.”

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