Sport, Leisure and Tourism Market Research Insights And Findings

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Below you will find the latest sports, leisure and tourism market research insights, sports news and research findings. The most recent sports articles can be found at the top.

The sports market research findings have been sourced from the UK, Europe and the rest of the world. Please note that the research projects contained in these articles may or may not have been conducted by DJS Research Ltd.

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Seven out of 10 people who enjoy 'immersive holidays' say culture, arts and history are the top experiences they want, reveals poll

March 2021

Seven out of 10 people who enjoy 'immersive holidays' say culture, arts and history are the top experiences they want: A poll by travel association AITO looking at the future of luxury travel surveyed 20,000 members of the UK public across social… Read more...


71% of women do not fully follow their fitness regime during menstruation, reveals survey

February 2021

71% of women do not fully follow their fitness regime during menstruation: A survey of women has found that seven out of 10 do not do as much exercise, or do not do any at all, during their period.  The survey, conducted in February 2021 for period… Read more...


44 players in Professional Cricketers' Association survey have seen or experienced racism in the game, according to poll

February 2021

44 players in Professional Cricketers' Association survey have seen or experienced racism in the game: A survey by the PCA has found that 44 cricketers out of 174 surveyed (575 were invited to respond), have seen or have experienced racism in the game.… Read more...


61% of regular overseas holidaymakers expect to holiday abroad in summer 2021, according to poll

January 2021

61% of regular overseas holidaymakers expect to holiday abroad in summer 2021: A survey of holidaymakers has found that around 3 in 5 regular travellers expect that by summer 2021 they will be able to take an holiday overseas. However, just over a quarter… Read more...


One in five parents do not permit their child to take part in sports outside of school, reveals survey

January 2021

One in five parents do not permit their child to take part in sports outside of school: A survey has found that one in five parents do not allow their child to play sports outside of school, due to fears including injury risks or the costs involved. The research,… Read more...


52% of regular match day football fans would return to watch their team before Covid-19 vaccine available, reveals survey

December 2020

52% of regular match day football fans would return to watch their team before vaccine available: More than half the football fans who before the pandemic attended live matches, would return to see their team play live before a vaccine is available, according… Read more...


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