Utilities Market Research Insights And Findings
Survey Finds Consumers Failing to Switch to Better Gas and Electric Deals
September 2013
The National Consumer Agency survey found that, among respondents, almost half (48%) of Irish consumers have never bothered comparing prices to see if they can get utilities such as gas and electricity for less by switching service providers. Furthermore,… Read more...
Annual Survey Shows Utility CEOs Starting to Partner with Customers and Engage with Employees
August 2013
The sixteenth annual CEO survey (2013), reports that more than nine in ten power and utility CEOs say customers are influencing their business strategy. Over eight in ten (84%) - plan to strengthen their engagement programmes with these key stakeholders.… Read more...
Market Research Study Shows Utilities Not Seizing Smart Grid Data Potential
July 2013
Oracle, a leading American multinational computer company, recently released the latest version of “Utilities and Big Data: Accelerating the Drive to Value”. The study, which surveyed 151 North America senior-level utility executives, shows that… Read more...
Market Research Survey Questions Green Investment Bank on Power to Deliver Lower Carbon Targets
July 2013
A recent survey, conducted by Invest in Cornwall, shows that three fifths (61%) of respondents believe that the three billion invested in the Green Investment Bank (GIB) is not sufficient to accelerate the UK’s plans to become a low-carbon economy within… Read more...
Market Research Reveals Six Companies Dominate British Electricity
July 2013
Research shows that Centrica (British Gas), E.ON, SSE, npower, EDF Energy and ScottishPower currently generate four fifths (80%) of Britain’s electricity and supply around nine tenths (95%) of it to their customers. Ofgem, the energy regulator,… Read more...
Market Research Finds Lack of Consumer Trust in Utilities
July 2013
A global survey carried out by Accenture, which interviewed 11,154 residential consumers in 21 countries, found that less than one quarter (24%) of consumers trust their utility company(s) to inform them of actions they can take to optimise energy consumption… Read more...

