Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

50% of independent retailers have considered closing amid declining footfall and escalating costs, according to a recent survey

July 2025 - Retail

50% of independent retailers have considered closing amid declining footfall and escalating costs, according to a recent survey: A survey of independent retailers in the UK has shown that many are struggling to stay on the high street, citing declining footfall,… Read more...

Charities rank only second to doctors as one of the most trusted institutions in England and Wales, according to latest research

July 2025 - Voluntary

Charities rank only second to doctors as one of the most trusted institutions in the UK, according to latest research: Over half (57%) of people in England and Wales have a level of trust in charities and rank them higher than most other organisations including… Read more...

Most parents believe childhood vaccines are effective, safe and trustworthy, new data shows

July 2025 - Health

Most parents believe childhood vaccines are effective, safe and trustworthy, new data shows: Confidence in children’s vaccines is high with 87% agreeing the vaccines work (compared to 89% in 2024), 85% believe they are safe (up from 84% in 2023) and… Read more...

Nearly 90% of adults consider it ‘unacceptable’ to complete school assignments entirely using AI, study finds

July 2025 - Education

Nearly 90% of adults consider it ‘unacceptable’ to complete school assignments entirely using AI, study finds: Almost nine in ten (89%) adults are against students using AI to complete their school coursework. However, other uses for AI in education… Read more...

Almost half of Gen Z are saving – but trusted advice on how to manage that money is missing, new research reveals

July 2025 - Financial Services

Almost half of Gen Z are saving – but trusted advice on how to manage that money is missing, new research reveals: 42% of Gen Z are actively saving and feel financially secure. However, financial support for young people is lacking, with only 13% of… Read more...

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