Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

7 out of 10 people in the UK would prefer housing development on brownfield sites, according to survey

November 2019 - Housing

7 out of 10 people in the UK would prefer housing development on brownfield sites: A survey of UK adults has found that the vast majority (70%) would prefer the development of housing estates to be on brownfield sites.  The research, conducted by… Read more...

82% shoppers think plastic packaging needs to to be reduced 'drastically'

November 2019 - Food

82% shoppers think plastic packaging needs to to be reduced 'drastically': A nationally representative survey of shoppers has found that eight out of 10 (82%) believe that the amount of plastic packaging used to wrap food and drink products drastically… Read more...

More than half Brits polled say political uncertainty will not affect their festive spend this Christmas

November 2019 - Retail

More than half Brits polled say political uncertainty will not affect their festive spend this Christmas: While there has been debate around how the upcoming December election and the current Brexit situation might affect retail sales this Christmas, a consumer… Read more...

89% NEU members polled say school funding levels are a barrier to SEND pupil support

November 2019 - Education

89% NEU members polled say school funding levels are a barrier to SEND pupil support: A survey of National Education Union members has revealed discontent when it comes to the support of SEND pupils, with two thirds rating government support as 'poor'. … Read more...

Journalists most effective at impacting consumer behaviour, according to survey of marketers

November 2019 - Media and PR

Journalists most effective at impacting consumer behaviour: When it comes to who has the most influence over impacting consumer behaviour, more than a quarter (27%) of PR and marketing professionals polled for an annual Cision and PR Week survey said journalists.… Read more...

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