Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

Survey finds Wrexham has the highest rate of homelessness in Wales

February 2016 - Public Consultation

A recent survey by the Welsh Government has revealed that Wrexham has the highest rate of people sleeping in the street, during a one night survey exploring homelessness. The study revealed that per 10,000 households in Wrexham, there were 2.9 people sleeping… Read more...


NFL Super Bowl 50 ads considered entertainment, not marketing, survey finds

February 2016 - Media and PR

A media and PR survey into NFL Super Bowl 50 advertisements – which was conducted in the month before Super Bowl Sunday – has revealed that viewers consider the adverts, which air during the game, as entertainment, as opposed to marketing, although,… Read more...


House prices increasing faster than salaries, survey finds

February 2016 - Housing

According to the latest official data, house prices increased at a faster rate in November 2015, than October 2015 and far surpassed the increase in wages within the last year. The data from the Office for National Statistics showed that there has been a… Read more...


Apprenticeships won’t solve the construction skills shortage, Skills Group warn

February 2016 - Construction

According to Plymouth-based, Skills Group, apprenticeships alone will not solve the skills shortage in the construction industry, with the situation not only affecting future growth prospects, but also the wider economy. Managing Director of Skills Group,… Read more...


Organic food is more expensive than non-organic, survey finds

February 2016 - Retail

A recent piece of market research has revealed that the organic food, sold at five of the biggest supermarket chains in the United Kingdom, is more expensive than non-organic food. According to the findings, the organic items were found to be 89 per cent… Read more...

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