Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Survey finds 25 per cent of Britons didn’t take a holiday in 2015

November 2015 - Sport, Leisure and Tourism

This year’s ABTA Holiday Habits Report has revealed that an increasing number of people are choosing not to go on holiday and spend their annual leave at home. The report revealed that in 2011, British people took an average of 3.9 holidays per person… Read more...

Public’s trust in charities is declining, survey finds

November 2015 - Voluntary

A recent charity awareness monitor by NfpSynergy has revealed that the public’s trust in charities in declining throughout the United Kingdom. The survey discovered that just 48 per cent of the UK trust charities either “a great deal” or… Read more...

Survey finds Aldi’s Christmas ad is the most effective amongst mums

November 2015 - Retail

According to a recent retail survey by Channel Mum, this year’s most effective Christmas advert is that of Aldi, with 33 per cent of mums saying that they want to shop at the budget store after watching it. Following Aldi as the most effective Christmas… Read more...

52 per cent of Scots plan to vote SNP in 2016, survey finds

November 2015 - Central Government

A recent survey has revealed that 52 per cent of Scottish people plan to vote for the Scottish National Party in the constituency section of the 2016 Scottish Parliament election, with Labour trailing behind, struggling to gain support. Of the respondents,… Read more...

One fifth block online advertisements, survey finds

November 2015 - Information Technology

In the most recent Internet Advertising Bureau UK’s Ad Blocking Report, it is suggested that 18 per cent of adults in Britain are using ad blocking software, a 15 per cent increase since June. When looking at which gender utilises ad blockers the most,… Read more...

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