Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Survey finds that people who watch live sporting events in pubs and bars spend 36% more on dining and drinking out each month

November 2023 - Food

Survey finds that people who watch live sporting events in pubs and bars spend 36% more on dining and drinking out each month: A survey of consumers has revealed that individuals who watch live sporting events in pubs and bars tend to spend 36% more… Read more...

Price hikes at hospitality venues would cause 37% of consumers to feel less loyal, finds survey

November 2023 - Sport, Leisure and Tourism

Price hikes at hospitality venues would cause 37% of consumers to feel less loyal: A recent survey, conducted by Zonal and CGA by NIQ, has uncovered that 37% of UK consumers are less inclined to revisit a hospitality venue if they experience price hikes.… Read more...

Three-quarters of news organisations see generative AI as a beneficial tool for journalism, according to survey

November 2023 - Media and PR

Three-quarters of news organisations see genAI as a beneficial tool for journalism: In a recently published global report on AI and its impact on the media industry, it was found that nearly three-quarters (73%) of the surveyed news organisations believe… Read more...

1 in 5 disabled sports supporters say that inaccessible public transport has been a barrier to them attending live sport, according to poll

November 2023 - Sport, Leisure and Tourism

1 in 5 disabled sports supporters say that inaccessible public transport has been a barrier to them attending live sport: A survey has found that according to 20% of disabled sports fans, inaccessible public transport has been a barrier to them attending… Read more...

56% of Scots are not satisfied that decision-makers and politicians treat over 50’s issues well, finds survey

November 2023 - Central Government

A survey has found that 56% of Scots are not satisfied that decision-makers and politicians treat over 50's issues well: A new survey by Age Scotland has found that nearly 6 in 10 Scots over 50 are not satisfied with how decision-makers and politicians… Read more...

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