Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Many Employers Do Not Verify Education Qualifications, Poll Shows

September 2014 - Business Support

One in three graduate recruiters do not back-check degree qualifications presented to them on a curriculum vitae, a study has shown. Of the 106 graduate recruiters who completed the Higher Education Degree Datacheck’s (HEDD) poll, just 63% said they… Read more...

Majority of Parents Anxious About Children Starting Primary School, Study Shows

September 2014 - Education

More than seven in 10 (71%) parents admitted they are anxious about their child’s first day at primary school, with more than one fifth (22%) of this figure “very anxious” and just less than half (49%) “a little anxious.” At… Read more...

Many Americans Not Interested in Healthy Eating When Dining Out

September 2014 - Health

Almost one quarter (24%) of American diners are not interested in eating healthily when they go out for a meal because they view dining out as a treat, research has shown. One in four (24%) respondents admitted they do glance at healthy options when browsing… Read more...

Credit Providers Should Offer More Assistance to Consumers, Study Shows

September 2014 - Financial Services

Three in four (75%) Britons believe credit providers should offer more assistance to their customers who are going through financial difficulty, research has shown. Although the survey’s participants, as a whole, did not think owed money should be completely… Read more...

Survey Shows Fewer People are Baking at Home in Britain

September 2014 - Food

Research published last month has shown that the number of British adults who bake at home has dropped from 2013’s level (85%) in 2014 (77%). In 2013, four fifths (80%) of Brits said they baked from scratch, however, in 2014’s edition of the survey,… Read more...

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