Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

CFOs Confident US Economy Will Continue to Improve, Study Shows

July 2014 - Financial Services

For the first time since 2006, more than 50% of CFOs believe that the US economy will continue to improve over the next six months, according to the latest edition of a bi-annual study conducted by Grant Thornton LLP. More than 1,000 CFOs and other senior… Read more...

Charity Given Lowest Spending Priority, Survey Shows

July 2014 - Voluntary

The UK’s economic improvement may mean that, for some at least, their spending is set to increase over the course of the next year, but when asked what their increased spending is likely to go on, charity was given the lowest priority according to research… Read more...

Study Shows Not Paying the Living Wage Could Deter Customers

July 2014 - Public Consultation

A study, carried out with over 1,000 UK people, has shown that over half of the respondents questioned would change their shopping habits to avoid stores that do not pay the Living Wage. Most of the survey’s participants believe the nation’s economic… Read more...

Study Shows Many Consumers Do Not Trust Energy Suppliers

July 2014 - Utilities

A large-scale study, conducted for Smart Meter Central Delivery Body (SMCDB), has found that many Britons do not trust their energy supplier and feel under-informed when it comes to tariff and supplier details. The poll, which surveyed 10,033 British adults… Read more...

Californians Quote Fuel Savings as Main Reason for Driving Electric Cars

July 2014 - Automotive

A study on 8,400 Californians has pin-pointed the key drivers behind electric vehicle sales. The research, which was led by the California Air Resources Board (CARB), was conducted with individuals who had purchased either a battery electric vehicle (BEV)… Read more...

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