Market Research Insights and Research Findings

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In this section by clicking on the links below you will find sector specific market research insights, industry news and research findings. The insights are an invaluable desk research tool and are freely available for all to use. Feel free to share the insights with your colleagues using the sharing icons or via Google+. Also, if you can help support this resource by providing a link from your site, it would be very much appreciated.

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Please note that the research projects contained in our insights may or may not have been conducted by DJS Research Ltd. We do occassionally carry out research which we make freely available - you can access these reports here: Free Market Research Findings. In addition, visitors to this page may also be interested in our free market research glossary.

Latest Market Research Insights

Major Brands Change Last-Click-Wins Strategy to Enhance Online Rewards

9th March 2011 16:29 - Information Technology

Advertising body ISBA has released the results of their annual Digital Action Group survey, which demonstrates that brands are set to significantly reallocate their digital ad budgets this year to expand their online rewards strategy. The ISBA market research… Read more...

lobal Poll Sees UK Rated Second Most Influential Nation After Germany

8th March 2011 20:17 - Central Government

This year’s popularity poll by the BBC, where nearly 29,000 individuals were asked to rate the global influence of 16 major nations and the European Union, saw the UK take second place for the first time, and Germany voted top. The annual BBC World… Read more...

Research Suggests Subscription to Give Major Boost to Digital Music Downloads

7th March 2011 18:08 - Information Technology

Studies conducted by Research Company Ovum point to annual digital music revenues reaching £12.3 billion by 2015, largely due to consumer uptake of subscription services. The research predicts music subscription services will increase by over 60% between… Read more...

New Poll Sees John Lewis in Top Place as UKs Favourite Retailer

4th March 2011 18:36 - Retail

For the fourth consecutive year, UK consumers in Verdict Research’s annual poll have voted department store chain John Lewis as their favourite retailer. The market research, conducted on 6,000 people, also saw furniture giant IKEA in second place and… Read more...

Mercedes-Benz Takes First Place in 2011 Superbrand Poll

2nd March 2011 13:45 - Retail

This year’s UK consumer brand poll has found German car manufacturer Mercedes-Benz to be the top rated winner in the 2011 Superbrands listing. The poll was based on interviews with 2,000 UK consumers and the input of an expert panel. Brands were judged… Read more...

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