Market Research Insights and Research Findings
Latest Market Research Insights
World Cup: Official Sponsorship Important To Young Consumers
June 2014 - Sport, Leisure and Tourism
A recent survey, conducted by Voxburner, shows that 66% of 16 to 24 year olds in the UK said it matters if brands celebrating sports events, such as the World Cup or Olympics, are official sponsors and feature on the relevant logo. The study, which was carried… Read more...
Survey Reveals Potential High Demand for UK Properties
June 2014 - Housing
A survey, conducted by Markit and Ipsos Mori, suggests that some five per cent of UK households plan to buy a property in the next year and a further fifth (20%) plan to do so within the next five years. Among respondents, three –in-ten (28%) indicate… Read more...
Survey Suggests Link between Binge Drinking and Overeating
June 2014 - Health
Slimming World, which commissioned the survey, has found that the extra calories involved with drinking more than three large glasses of wine can push people over a ‘tipping point’, meaning they consume about 6,300 extra calories in the following… Read more...
Survey Finds More US Employers Planning to Hire New College Graduates
May 2014 - Professional Services
According to the survey, commissioned by CareerBuilder, about three fifths (57%) of US employers say they plan to hire new college graduates this year, up from fifty-three per cent last year and forty-four per cent in 2010. Three fifths (61%) of companies… Read more...
Survey Finds Rise in E-Cigarette Users
May 2014 - Health
Findings published by the anti-tobacco charity Ash (Action on Smoking and Health) show that the number of e-cigarette users has tripled over the past two years to 2.1 million. Of those now estimated to be using electronic cigarettes, around 700,000 are thought… Read more...
