Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Survey Finds High Number Of Gyms Failing To Comply With Industry Guidelines

April 2014 - Health

According to research of more than 1,100 people working in the Australian fitness industry – conducted by Professor Finch and colleagues from Bond University, the University of South Australia and Fitness Australia – there are a high number of… Read more...

Study Finds Most Effective Way To Advertise

April 2014 - Media and PR

Think Media research finds local news media, in print and online, to be the most effective combination for driving consumer action - with readers more than twice as likely to act on advertisements than those on TV or Social Media. The figures show that local… Read more...

Survey Finds Email Marketing Most Common For Lead Generation Among SMEs

April 2014 - Business Support

According to findings from a recent survey, undertaken by Salesfusion and Demand Metric, most small and mid-size companies have lead generation processes in place, but few (less than 10%) think they’re highly effective. Over half (58%) say they don’t… Read more...

Poll Suggests UK Roads Are In ‘Terrible Condition’

April 2014 - Transport & Infrastructure

The AA’s Streetwatch programme, which surveyed almost 23,911 AA members, found that overall road conditions in the UK fell over the winter. While three-in-ten (29%) respondents reported their local roads in a ‘terrible’ condition in October… Read more...

Health Survey Suggests That ‘Five a Day’ May Not Be Enough

April 2014 - Health

A recently UCL (University College London) survey suggests that the familiar mantra, ‘five portions of fruit and vegetable a day’, may not, after all, be enough, and that we should instead be aiming for seven a day. Furthermore, tinned and frozen… Read more...

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