Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

O2 Study Shows Disturbing Disconnection Between Parents And Digital Demands Of The Job Market

June 2014 - Information Technology

Research commissioned by O2 has found a “disturbing” disconnection between parents’ career advice and the increasingly digital demands of the job market. The study, which was conducted on 2,000 parents, showed that one in 10 participants… Read more...

Study Shows England’s Hopes And Interest For The World Cup Have Reduced

June 2014 - Sport, Leisure and Tourism

A study completed by YouGov has shown that England’s hopes and interest have diminished ahead of this year’s World Cup. At the end of 2009 Paddy Power’s odds for England to lift the trophy were 11/2 this year, however, their chances have… Read more...

Survey Shows Over 70% Of Railway Users Think Food Is Overpriced

June 2014 - Transport & Infrastructure

Price reductions and fresher produce are two key elements that would entice more customers to purchase food or drink on a train or at a station, according to a YouGov report. Findings showed that almost three quarters of respondents (72%) viewed food at stations… Read more...

Report Shows Overall Satisfaction Levels For Most Mortgage Applicants Is Low

June 2014 - Housing

According to a report by YouGov just 34% of mortgage holders are satisfied with the application stage of the mortgage buying process, with the other two thirds rating it poorly. Findings suggest that satisfaction levels decrease as the application process… Read more...

Central London Retail Rent Levels Reach Record Highs

June 2014 - Retail

Rent levels in Central London have reached record highs, according to a retail report by Knight Frank (KF). For prime locations, such as Bond Street, rent has risen by 45% over the last five years – double the rate of “average” streets.… Read more...

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