Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Half of Internet Users Wary of Expressing Their Views Online

April 2014 - Information Technology

The study, conducted by BBC World Service as part of the BBC’s Freedom Live initiative, found that more than half (52%) of internet users in seventeen countries disagree with the statement ‘the internet is a safe place to express my opinions’.… Read more...

Survey: Majority Of Finance Professionals Regard E-Mail As Best Form Of Business Communication

April 2014 - Financial Services

Despite the rapid rise of social media including the likes of Facebook and Twitter, 88% of IT and finance professionals still have e-mails ranked number one as the best way to receive business information, while the popularity in paper seems to be on the… Read more...

Gay Weddings Survey: A Fifth Of Britons Would Not Attend Same-Sex Marriage

March 2014 - Central Government

New legislation allowing same-sex couples to marry comes into force this weekend, but research from BBC Radio 5 Live suggests that one in five Britons would not attend a gay wedding. The legislation has been backed by leaders of the Conservative, Labour and… Read more...

Survey Finds Sharp Rise In The Number of Irish Tablet Users

March 2014 - Information Technology

According to the latest Eircom Household Sentiment Survey, the number of people using tablets in Ireland has increased by three fifths (60%) in the last six months and now stands at 1.4 million. The report also shows that almost two thirds of the population… Read more...

Survey Discovers Fashion and Function Key to Wearable Technology

March 2014 - Information Technology

Nielsen’s latest study into the state of the wearable technology market in the U.S. reveals that the devices are starting to appeal to young consumers. Of the 15 per cent of the 3,956 respondents that already claim to use wearable technology, half (48%)… Read more...

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