Market Research Insights and Research Findings
Latest Market Research Insights
Research Suggests Unpaid and Underpaid Internships are Blocking Students' PR Careers
April 2014 - Media and PR
A recent survey of 400 CIPR (Chartered Institute of Public Relations) students found that half (49%) of PR interns are not receiving at least the National Minimum Wage, and that a third (32%) of student members felt they could not afford to take low-paying… Read more...
Survey Finds Majority of Gamers Prefer Adverts in Free Games over Paying For Games
April 2014 - Media and PR
According to a study conducted among 500 gamers, on behalf of Electronic Arts and WildTangent, a company that powers game services for different companies, more than four fifths (86%) of players would rather have a free game, supported by adverts and in-game… Read more...
Survey Finds High Number Of Gyms Failing To Comply With Industry Guidelines
April 2014 - Health
According to research of more than 1,100 people working in the Australian fitness industry – conducted by Professor Finch and colleagues from Bond University, the University of South Australia and Fitness Australia – there are a high number of… Read more...
Study Finds Most Effective Way To Advertise
April 2014 - Media and PR
Think Media research finds local news media, in print and online, to be the most effective combination for driving consumer action - with readers more than twice as likely to act on advertisements than those on TV or Social Media. The figures show that local… Read more...
Survey Finds Email Marketing Most Common For Lead Generation Among SMEs
April 2014 - Business Support
According to findings from a recent survey, undertaken by Salesfusion and Demand Metric, most small and mid-size companies have lead generation processes in place, but few (less than 10%) think they’re highly effective. Over half (58%) say they don’t… Read more...
