Market Research Insights and Research Findings
Latest Market Research Insights
Global Insight Study Shows Disconnect Between Consumer Intention and Behaviour
November 2012 - Retail
Market research in line with Black Friday by the firms BBMG and SustainAbility has revealed some interesting insights into consumers – what people say and what people when shopping do can be very different. The Rethinking Consumption survey questioned… Read more...
Boardroom Pay Survey Highlights Gender Gap
November 2012 - Business Support
Research recently conducted by the Chartered Management Institute has shown that females who follow an identical career path will earn £400,000 less over their lifetime. The average female executive earns £10,060 per year less than her male… Read more...
Survey Reveals Scottish Road Markings Amongst Worst In UK
November 2012 - Automotive
The Road Marking Safety Association (RMSA) has carried out a survey recently, and have discovered that 40% of white lines on Scotland's motorways and dual carriageways required immediate attention and maintenance. The RMSA surveyed more than 7,000kms… Read more...
Two Separate Polls Conclude Italian Food is Top Pick amongst Europeans
November 2012 - Food
The latest TripAdvisor market research, which polled 7,665 people across Europe (including the UK, France, Germany, Italy and Spain), has seen Italian food crowned as most popular choice of cuisine. Foods such as pasta, pizza and dolce desserts have… Read more...
Market Research Discovers Worrying Trend of Britons Struggling to Pay Bills
November 2012 - Financial Services
New research by Legal & General has found that as many as 2.64 million households (12% across the UK) are currently ‘overwhelmed’ by rising fuel costs and other bills. Exasperated by the recent fuel price hikes by energy suppliers as… Read more...