Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

Global Insight Study Shows Disconnect Between Consumer Intention and Behaviour

November 2012 - Retail

  Market research in line with Black Friday by the firms BBMG and SustainAbility has revealed some interesting insights into consumers – what people say and what people when shopping do can be very different. The Rethinking Consumption survey questioned… Read more...


Boardroom Pay Survey Highlights Gender Gap

November 2012 - Business Support

Research recently conducted by the Chartered Management Institute has shown that females who follow an identical career path will earn £400,000 less over their lifetime.  The average female executive earns £10,060 per year less than her male… Read more...


Survey Reveals Scottish Road Markings Amongst Worst In UK

November 2012 - Automotive

The Road Marking Safety Association (RMSA) has carried out a survey recently, and have discovered that 40% of white lines on Scotland's motorways and dual carriageways required immediate attention and maintenance.  The RMSA surveyed more than 7,000kms… Read more...


Two Separate Polls Conclude Italian Food is Top Pick amongst Europeans

November 2012 - Food

  The latest TripAdvisor market research, which polled 7,665 people across Europe (including the UK, France, Germany, Italy and Spain), has seen Italian food crowned as most popular choice of cuisine. Foods such as pasta, pizza and dolce desserts have… Read more...


Market Research Discovers Worrying Trend of Britons Struggling to Pay Bills

November 2012 - Financial Services

  New research by Legal & General has found that as many as 2.64 million households (12% across the UK) are currently ‘overwhelmed’ by rising fuel costs and other bills. Exasperated by the recent fuel price hikes by energy suppliers as… Read more...

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