Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

Poll Finds Drink Driving During Festive Season Not Completely Stamped Out

December 2012 - Automotive

  Market research by theAA and Populus has revealedthat there is still a hard core section of the British population that continue to risk lives over the festive season by drink driving. Nearly 20% of the 22,000 motorists surveyed admitted drink-driving… Read more...


Many Britons Not Overjoyed about Making Christmas Dinner Finds Poll

December 2012 - Food

  According to a poll by recipe and ingredient delivery service HelloFresh.co.uk, many Britons shy away from cooking or helping to prepare the annual the Christmas dinner. Over one in four of the respondents who took part in the study dodge Christmas… Read more...


Market Research Sees Banking Staff Continuing to Miss-Sell Financial Products

December 2012 - Financial Services

  According to consumer comparison site Which? the recent scandals over banks miss-selling financial services have not deterred them from pressuring staff into pushing potentially unsuitable products. Which? surveyed branch and call centre staff at HSBC,… Read more...


UK Survey Discovers Welsh Men Most Lacking in Home Gadget DIY Skills

December 2012 - Information Technology

A survey commissioned by computer specialists Crucial.com set has measured how well UK households are tackling new technologies and gadgets – it was discovered that women expect many related tasks to be dealt with by men, although many do not have the… Read more...


International Survey Measures Least and Most Corrupt Countries in the World

December 2012 - Central Government

  A global survey by Transparency International has carried out its latest annual index which scored 174 countries on how corrupt their public sectors are perceived to be. The research was gathered by capturing views of analysts, business professionals… Read more...

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