Market Research Insights and Research Findings

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In this section by clicking on the links below you will find sector specific market research insights, industry news and research findings. The insights are an invaluable desk research tool and are freely available for all to use. Feel free to share the insights with your colleagues using the sharing icons or via Google+. Also, if you can help support this resource by providing a link from your site, it would be very much appreciated.

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Please note that the research projects contained in our insights may or may not have been conducted by DJS Research Ltd. We do occassionally carry out research which we make freely available - you can access these reports here: Free Market Research Findings. In addition, visitors to this page may also be interested in our free market research glossary.

Latest Market Research Insights

YouGov Poll Shows UK Smartphone Users Resistant to Mobile Advertising

16th February 2011 12:29 - Telecommunications

A YouGov poll compiled for mobile marketing firm Upstream has revealed that users are not enticed by mobile advertisements, with smartphone owners more irritated by them than users of more limited mobile devices. Just 32% of the more than more than 2 000… Read more...

Research Finds Smartphone Sales Now Outpace PCs

15th February 2011 13:35 - Telecommunications

A new study by IDC has found that in the last quarter of 2010, smartphone handsets outsold PCs. Consumer electronics manufacturers shipped 100.9 million smartphones in the last three months of 2010. This is an 87% increase on the same period in 2009. In contrast,… Read more...

UK Survey Sees Cupid Feeling the Valentines Pocket Pinch

14th February 2011 12:47 - Public Consultation

A market research survey has now shown that there has been a 16% drop of Valentine’s Day gifts being bought year-on-year in the UK, with men spending 25% less on gifts in 2010 than in 2009, and the trend expected to continue this year. The study also… Read more...

Consumer Research Leads Standard Life to Undergo Major Overhaul

14th February 2011 12:43 - Financial Services

Following from research into what customers want from a provider, savings and investments company Standard Life is undergoing a major overhaul of its marketing communications strategy to make it more customer-focused. For the first stage of its revamp, Standard… Read more...

Research Shows December Cold Snap Created 25% Increase in Online Sales

14th February 2011 12:37 - Retail

Market research completed by the IMRG Capgemini e-Retail Sales Index has shown that public online spending increased 25% in December to £6.8bn because the snow drove shoppers indoors. It also found that consumer sales jumped 7% compared to the previous… Read more...

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