Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

Survey Sees Drop in UK Crime Rates

October 2012 - Central Government

National market research has shown that despite the weak economy and less police officers on the streets of Britain, crime is at its lowest recorded level since 1986. The latest figures from the Office for National Statistics, which looked at data from forces… Read more...


Poll Uncovers Steep Rise in Cost of Football Tickets

October 2012 - Sport, Leisure and Tourism

According to a new BBC poll, the average cost of English league football (the cheapest adult ticket) has risen by as much as 11.7% - more than five times the rate of inflation. The Price of Football survey included figures from 166 clubs in 10 divisions across… Read more...


Market Research Finds FIFA 13 Guilty of Breaking Up Relationships

October 2012 - Sport, Leisure and Tourism

  A poll conducted by VoucherCodesPro, which asked 1,124 newly-single people to explain why their relationship ended, has revealed that video game FIFA 13 has played a significant role in 12% of recent breakups in the UK. The best-selling game of 2012,… Read more...


Survey Discovers Over 50s in Britain Love Techy Gadgets

October 2012 - Information Technology

  According to a recent survey by the Gadget Show Live Christmas, older Britons love their techy toys as much as the younger generation. The study showed that Britain has become a nation of avid GOOFs – in other words, Gadget Obsessed Over Fifties.… Read more...


Market Research Finds Britons Putting Social Media over Dinner Romance

October 2012 - Media and PR

  A new survey by Curry's and PC World has revealed that more than half of UK smartphone owners have admitted to using their mobiles to check Facebook or Twitter during a romantic dinner with their partner. In total, 53% of the respondents who took… Read more...

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