Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Insight Survey Finds UK Shoppers are Mad for Discounts

August 2012 - Retail

A shopper insights study by global consumer engagement and incentives company Parago has revealed that the majority of UK consumers have grown more price sensitive in the last twelve months, prompting an eagerness to hunt down bargains and make careful price… Read more...


Market Research Finds Pubs at Risk as Public Opt for Cheaper Alcohol at Home

August 2012 - Sport, Leisure and Tourism

A survey focused on understanding the drinking habits of Britons by ale campaign group Camra has revealed that pubs face a major downturn because many people are now increasingly likely to opt for cheap alcohol at home. The number of 18 to 24 year olds visiting… Read more...


Market Research Finds British Youth Getting Serious About Saving Money

August 2012 - Financial Services

A survey of 1,000 children and parents by money-saving website MyFamilyClub has found that the UK’s youth are responding to the tough economic climate by becoming thriftier with saving than most adults. The study was conducted to find out the actual… Read more...


Market Research Finds Misbehaving Kids on a Flight Annoys Britons Most

August 2012 - Sport, Leisure and Tourism

The latest survey by TripAdvisor has discovered what irritates Britons most when taking a flight – the top annoyance is having to tolerate unruly children. In total, 37% of the 2,000 UK travellers who took part in the market research said they’ve… Read more...


Poll Shows Alarming Decline in Charity Donations amongst Britons

August 2012 - Voluntary

An online poll of 2,018 adult Britons on behalf of Time Investments has found that while more people are using the services of charities, there has been a marked decrease in donations by the public. In total, 9% of the respondents said they had used charities… Read more...

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