Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Study Suggests That Social Network 'Friends' Are Not Real Friends

July 2012 - Information Technology

Research from YouGov, commissioned by Links of London, has revealed that most adults in the UK feel that they have a key group of five or less friends who they could go to for advice and support in a crisis – despite some of them having over 100 friends… Read more...

Research Gives Insight In To Customer Loyalty Schemes

July 2012 - Retail

A survey of 400 Americans, carried out by ‘Ask Your Target Market’, recently enquired about participation in loyalty card schemes. Results showed that three quarters (76%) of Americans take part in loyalty card schemes, with almost 2 in 5 (37%)… Read more...

Poll Suggests Football Talk Considered 'Uninteresting' By Majority

July 2012 - Sport, Leisure and Tourism

The results of a YouGov poll of almost 1,800 people suggest that not only is football talk uninteresting for the majority of people in England but can also be considered rude. In total, the poll suggested that the majority (56%) were uninterested in football… Read more...

Research Gives Overview of British Charitable Trends

July 2012 - Voluntary

Research published by the National Council for Voluntary Organisations and the Charities Aid Foundation gives the total amount of money donated by UK residents in 2011 to be £11 billion. In a typical month, almost 60% of adults donate money to charity.… Read more...

Survey Gives Insight In To The World's Most Expensive Cities

July 2012 - Housing

Research has recently been carried out by Mercer in to the cost of living in various cities across the world. Their research looks at 214 cities across five continents and measures the comparative costs of 200 items including food, drink, entertainment, transport,… Read more...

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