Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Survey Finds Many Britons Taking Food Risks Due to Reduced Finances

June 2012 - Food

New market research by the UK Food Standards Agency has discovered that reduced disposable incomes caused by the weak economy are causing many people to take the risk of food poisoning. As money becomes tighter, left-over foods are increasingly being sealed… Read more...

Market Research Finds Many Tourists to Avoid High Hotel Prices during Olympics

June 2012 - Sport, Leisure and Tourism

Internet hotel booking service JacTravel have conducted an online survey which shows that many tourists are actually put off by the upcoming Olympics - one-third of London hotel rooms remain unsold for the summer, which represents a 35% downturn compared… Read more...

Survey Intensifies Debate over Ban on Facebook Ads Targeting Kids

June 2012 - Media and PR

According to a survey by the Chartered Institute of Marketing, Facebook advertising aimed at children is of increasing concern to parents. Almost half of the parents who were polled say they worry about this type of marketing, which raises the bar on the… Read more...

Health Survey Finds Older Brits Habitually Eat Healthier than 18-30 Year Olds

June 2012 - Health

A new survey of 3,000 adults by PAGB, the UK trade association for over the counter medicines and food supplements, has provided insight into the eating habits of Britons. Regularly eating healthy food has been confirmed to have an age divide - nearly 50%… Read more...

Poll Shows Beach Holiday Abroad 25 Percent Cheaper than London during Olympics

June 2012 - Sport, Leisure and Tourism

A poll of more than 2,000 adults by M&S Money has found that many Britons plan beach getaways during the first week of the Olympics as opposed to staying in London. This decision will see people saving 25% - while a beach trip to popular overseas destinations… Read more...

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