Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Survey Finds Britons Opting for Local Holidays to Stretch their Budgets Further

June 2012 - Sport, Leisure and Tourism

A poll of over 2,500 Britons by car hire comparison website Carrentals.co.uk has uncovered the rising trend of many people choosing to holiday in the UK and Ireland over going abroad. Nearly a third of the survey respondents are now opting for the UK and… Read more...

Market Research Sees Boost to UK Economy Due to Upturn in Manufacturing Sector

June 2012 - Industrial

A recent business survey by the Confederation of British Industry (CBI) has given new hope for economic recovery today by showing an unexpected improvement in orders and confidence within the manufacturing sector. A total of 7% of manufacturers who took part… Read more...

Market Research Finds UK Teachers Worried about Childrens Lack of Reading

June 2012 - Education

Market research carried out for publishing company Pearson, which questioned 410 secondary school English teachers in the UK, has found concern over how little pupils spend reading outside the classroom. An overwhelming majority of 94% of the UK teachers… Read more...

McDonalds Ranks Lowest Once More in Fast Food Satisfaction Survey

June 2012 - Food

The latest American Consumer Satisfaction Index (ACSI) has seen McDonald’s, which has 33,000 branches worldwide, get the lowest score among full-service or fast-food chains in a public survey. Nevertheless, while the fast food giant has historically… Read more...

Survey on Consumer Attitudes to Value Gives Retailers Wakeup Call

June 2012 - Retail

According to a new report from an independent agency specialising in shopper research, cheap goods are not the “be all” for UK consumers. The Shoppercentric survey called “WindowOn the Value Equation” looked at what ‘value’… Read more...

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