Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Poll Reveals Top 10 Fibs That Female Dieters Tell

January 2012 - Health

In line with January being a popular time to shed the excess weight that the festive season brought, market research commissioned by watch manufacturer Timex has revealed the Top 10 lies that British women tell when dieting. The Timex survey of 3,000 British… Read more...

Hart Voted Best Place to Live in National Survey

January 2012 - Public Consultation

The annual Halifax Quality of Life Survey has seen Hart, in Hampshire, voted as the best place to live in the UK. Hart district, which has ranked second to the Surrey borough of Elmbridge for the past two years, has finally taken first place. Taking the coveted… Read more...

Market Research Finds Britons Prefer Texts and Printed Vouchers to Mobile Web

January 2012 - Public Consultation

According to new market research by the Direct Marketing Association, UK consumers prefer receiving promotions by text message instead of mobile web. In total, 38% of the consumers who took part in the study like text promotions compared to a mere15% that… Read more...

Survey Finds British Homes in Need of New Year Cleaning Blitz

January 2012 - Public Consultation

Market research commissioned by domestic cleaning company Bissell has shown that 40% of Britons say a New Year home detox will make them feel happier. In terms of cleaning priorities, stains and messes are top on the list, followed by leftover cooking spills… Read more...

Global Happiness Index Survey Finds Britons Better Off than French and Spanish

December 2011 - Public Consultation

A happiness survey by the Cambridge University of 43,000 people in 22 countries has found that far from Britons being a gloomy bunch, we are in fact less miserable than the French, Germans and Spaniards. The study asked participants to describe 10 areas of… Read more...

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