Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Survey Discovers Baking Revival amongst Younger Generation

October 2011 - Health

Coinciding with National Baking Week which runs from 17-23 October, survey results have today been released which surprisingly demonstrate that a baking renaissance is being driven by the younger generation. The study of over 1,000 people in the UK and Ireland… Read more...

Poll Finds Majority of Britons Apprehensive About Mobile Payment Technology

October 2011 - Telecommunications

As mobile payment systems (NFC technology) are being prepared to hit the UK in a big way, a poll of over one thousand UK adults by Intersperience has revealed that only 17% (less than one in five) are interested in taking up this new mobile wallet scheme.… Read more...

Poll Finds South East Drivers Worst for Car Maintenance Competence

October 2011 - Automotive

A nationwide poll of 2 000 men and women across the UK by Unipart Automotive in conjunction with National Car Care Week has revealed that South East drivers have the biggest lack of knowledge when it comes to car maintenance. Half of all South East men and… Read more...

Poll Finds Brits Cannot Bear to Part with Their Pets on Holiday

October 2011 - Public Consultation

High street retailer Wilkinson has carried out a poll on UK dog owners about their holiday plans – the results show that most Britons would rather remain in the UK than leave their beloved pets home alone. Of the millions of UK citizens surveyed, the… Read more...

Survey Shows 80% of UK Travellers Shun Travel Insurance

October 2011 - Sport, Leisure and Tourism

A recent survey by ABTA, The Travel Agency Trade Association, has revealed that 80% of British citizens travelling overseas opt not to purchase travel insurance. Lack of awareness of how things in other countries work could be to blame for this, with 21%… Read more...

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