Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Poll Finds over 60s Living Life to the Full

July 2011 - Health

A poll of more than 2,000 over 60’s by charity Age UK has revealed that being older is by no means the end of having fun - 70% reported taking up a new hobby or sport in the past year. The study was undertaken to mark the launch of a new TV advertising… Read more...

Poll Shows UK Parents Willing to Sell Home to Help Children

June 2011 - Public Consultation

According to a new poll carried out for money saving website DiscountVouchers.co.uk, many UK parents are prepared to re-mortgage or sell their own home to give their child a financial boost. A total of one third of parents are prepared to re-mortgage or sell… Read more...

Poll Finds Majority of Britons Seek Out Comforts of Home When On Holiday

June 2011 - Public Consultation

A survey by travel agent www.sunshine.co.uk has revealed that when most Britons go abroad, they prefer to enjoy food they would eat at home rather than try foreign dishes. In total, the poll found that 27% of UK tourists will only eat home style cooking,… Read more...

Savings Survey Finds Successful Nest Eggs Are the Result of Goal Setting

June 2011 - Financial Services

According to the new Savings Survey by NS&I, more than a third of the UK population admit to not having enough funds squirreled away to cope in a sudden emergency, and 13% have no savings at all. The research results demonstrate how the high cost of living… Read more...

eBay Survey Reveals Soar in Online Retail Popularity Since Recession

June 2011 - Retail

Market research by online retail giant eBay has shown that there has been a major boost in Internet sales since the recession, allowing some online start-ups to achieve consumer revenues of more than £100,000. Over 24,000 new businesses registered on… Read more...

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