Market Research Insights and Research Findings
Latest Market Research Insights
Mercedes-Benz Takes First Place in 2011 Superbrand Poll
March 2011 - Retail
This year’s UK consumer brand poll has found German car manufacturer Mercedes-Benz to be the top rated winner in the 2011 Superbrands listing. The poll was based on interviews with 2,000 UK consumers and the input of an expert panel. Brands were judged… Read more...
Study Finds Apple Still Ranks Top in Paid Product Placement for Movies
February 2011 - Retail
A new study by Brandchannel.com has demonstrated that the Apple continues its decade long dominance in box office films – it appeared in more blockbuster movies in 2010 than any other brand. Apple’s products have been on display in more than a… Read more...
New Research Reveals Digital Habits of UK Children
February 2011 - Information Technology
An online survey of 262 children and an exclusive qualitative research project, both commissioned by New Media Age, have uncovered the current digital user habits of the UK’s youth. The online survey revealed that the internet is most important to 8-15… Read more...
Annual Survey Results of Top 50 UK Web Brands Unveiled
February 2011 - Retail
An annual market research survey of the 50 most popular and well known UK web names has shown that the dotcom firms that dominated the charts seven years ago have disappeared. These include brands such as Kelkoo, Friends Reunited and Lycos. Google, Yahoo,… Read more...
Survey Shows UK Crawling at Snails Pace in Workplace Gender Equality
February 2011 - Business Support
Survey results released today by the Institute of Leadership & Management (ILM) have shown that the UK is only seeing ‘glacier’ progression towards gender equality in the workplace. Titled ‘Ambition and Gender at Work’, the ILM… Read more...