Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Survey Uncovers What Makes Children Happiest

April 2011 - Public Consultation

A study conducted by Opinion Matters for the Edward Monkton and Purple Ronnie brands has found that children are made happiest by friends, family and birthdays rather than with computer games and other gadgets. The survey of 1,000 children aged up to 16 found… Read more...

Survey Shows UK Drinkers Can't Differentiate Between Plonk and Pricey Wines

April 2011 - Food

A study for the Daily Telegraph of 578 members of the public at the Edinburgh Science Festival has found that most UK drinkers can’t tell the difference between cheap wine and expensive vintages. A “blind” tasting challenge that most… Read more...

Poll Shows PCs Destroyed by Office Workers to Obtain Upgrades

April 2011 - Business Support

Online backup provider company Mozy has conducted a recent poll that reveals one in four European office workers think the best way to get a work phone or laptop replacement is to destroy it. The Mozy research determined that the reason for this destruction… Read more...

Confidence Rising in UK Housing Market

April 2011 - Automotive

A survey by Zoopla.co.uk has revealed that 59% of UK homeowners expect housing prices to rise, leading to an optimistic increase in planned home improvements this year. This figure is an improvement compared to the end of last year, when 54% of homeowners… Read more...

Research Shows Britons Overpay for Mobile Data

April 2011 - Telecommunications

According to research by analyst company Billmonitor, 76% of British consumers have been overpaying by a total £5bn on their mobile bills by either having too small or too large an allowance for texts, data and calls by their service provider. … Read more...

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