Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Research Shows WI-FI Significantly Slows Home Broadband Speeds

March 2011 - Information Technology

A new study has shown that home broadband users are getting much slower speeds when using WI-FI compared to a fixed line connection. The research, carried out by network measurement company Epitiro, ran one million tests over 14,000 WI-FI connections in the… Read more...

Major Brands Change Last-Click-Wins Strategy to Enhance Online Rewards

March 2011 - Information Technology

Advertising body ISBA has released the results of their annual Digital Action Group survey, which demonstrates that brands are set to significantly reallocate their digital ad budgets this year to expand their online rewards strategy. The ISBA market research… Read more...

lobal Poll Sees UK Rated Second Most Influential Nation After Germany

March 2011 - Central Government

This year’s popularity poll by the BBC, where nearly 29,000 individuals were asked to rate the global influence of 16 major nations and the European Union, saw the UK take second place for the first time, and Germany voted top. The annual BBC World… Read more...

Research Suggests Subscription to Give Major Boost to Digital Music Downloads

March 2011 - Information Technology

Studies conducted by Research Company Ovum point to annual digital music revenues reaching £12.3 billion by 2015, largely due to consumer uptake of subscription services. The research predicts music subscription services will increase by over 60% between… Read more...

New Poll Sees John Lewis in Top Place as UKs Favourite Retailer

March 2011 - Retail

For the fourth consecutive year, UK consumers in Verdict Research’s annual poll have voted department store chain John Lewis as their favourite retailer. The market research, conducted on 6,000 people, also saw furniture giant IKEA in second place and… Read more...

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