Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Research Finds Majority of UK Public Prefer Print Rather Than Digital Content

February 2011 - Media and PR

A study by Deloitte has shown that currently more than half of the UK public still prefer printed magazines over online content. The research, culminating in the third annual State of the Media Democracy Report, aimed at getting a measurement of British consumers’… Read more...

Research Report Shows Facebook Can Be More Stressful Than Beneficial

February 2011 - Media and PR

A market research report released today by psychologists from Edinburgh Napier University has demonstrated that people with alot of Facebook friends are more likely to feel anxious or stressed about using the social networking website. The research concluded… Read more...

YouGov Poll Shows UK Smartphone Users Resistant to Mobile Advertising

February 2011 - Telecommunications

A YouGov poll compiled for mobile marketing firm Upstream has revealed that users are not enticed by mobile advertisements, with smartphone owners more irritated by them than users of more limited mobile devices. Just 32% of the more than more than 2 000… Read more...

Research Finds Smartphone Sales Now Outpace PCs

February 2011 - Telecommunications

A new study by IDC has found that in the last quarter of 2010, smartphone handsets outsold PCs. Consumer electronics manufacturers shipped 100.9 million smartphones in the last three months of 2010. This is an 87% increase on the same period in 2009. In contrast,… Read more...

UK Survey Sees Cupid Feeling the Valentines Pocket Pinch

February 2011 - Public Consultation

A market research survey has now shown that there has been a 16% drop of Valentine’s Day gifts being bought year-on-year in the UK, with men spending 25% less on gifts in 2010 than in 2009, and the trend expected to continue this year. The study also… Read more...

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