Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

New Poll Sees John Lewis in Top Place as UKs Favourite Retailer

March 2011 - Retail

For the fourth consecutive year, UK consumers in Verdict Research’s annual poll have voted department store chain John Lewis as their favourite retailer. The market research, conducted on 6,000 people, also saw furniture giant IKEA in second place and… Read more...

Mercedes-Benz Takes First Place in 2011 Superbrand Poll

March 2011 - Retail

This year’s UK consumer brand poll has found German car manufacturer Mercedes-Benz to be the top rated winner in the 2011 Superbrands listing. The poll was based on interviews with 2,000 UK consumers and the input of an expert panel. Brands were judged… Read more...

Study Finds Apple Still Ranks Top in Paid Product Placement for Movies

February 2011 - Retail

A new study by Brandchannel.com has demonstrated that the Apple continues its decade long dominance in box office films – it appeared in more blockbuster movies in 2010 than any other brand. Apple’s products have been on display in more than a… Read more...

New Research Reveals Digital Habits of UK Children

February 2011 - Information Technology

An online survey of 262 children and an exclusive qualitative research project, both commissioned by New Media Age, have uncovered the current digital user habits of the UK’s youth. The online survey revealed that the internet is most important to 8-15… Read more...

Annual Survey Results of Top 50 UK Web Brands Unveiled

February 2011 - Retail

An annual market research survey of the 50 most popular and well known UK web names has shown that the dotcom firms that dominated the charts seven years ago have disappeared. These include brands such as Kelkoo, Friends Reunited and Lycos. Google, Yahoo,… Read more...

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