Market Research

Education Market Research

We have extensive experience of conducting education market research within the education and skills sector.

We conduct education market research work for:

  • Universities and other HEIs
  • Further Education Colleges
  • Awarding Bodies
  • LSCs
  • Sector Skills Councils
  • Government departments
  • Publicly funded organisations

Our clients include:

Audiences we research within the education sector include:

  • Students (primary, secondary, FE and HE)
  • Alumni (visit our alumnus market research page for more information)
  • Primary and Secondary school teachers, heads of department and school leaders
  • Lecturers
  • Careers Advisors
  • Private Training Providers
  • Adult learners
  • Employers
  • Other opinion leaders and stakeholders

All of our researchers conducting education market research with children and young people hold Enhanced DBS checks.

At DJS, we provide the following services:

  • Desk research
  • Qualitative interviewing e.g. depth interviews and focus groups
  • Quantitative surveys e.g. online, telephone, face to face
  • Consultancy and advice including workshops to encourage buy-in to the research or action planning on the back of the research

The education market research we have conducted in the sector is wide ranging and includes:


  • Research into new courses (e.g. course feasibility research)
  • Course development
  • Market studies
  • Student surveys
  • Academic research
  • Research with Alumni

FE Colleges

  • Proposition development
  • Branding research
  • Student satisfaction research
  • Employee research
  • Employer perception research
  • Research with Alumni 

Government Agencies

  • Stakeholder research
  • Proposition research
  • Employer research
  • Learner satisfaction surveys
  • Advertising and communications research
  • Desk research
  • Market studies
  • Website evaluation
  • Research amongst tutors/training providers

Awarding Bodies

  • Proposition development
  • Market Testing
  • Stakeholder research


Testimonials from education and skills clients include:

"DJS have recently produced an excellent piece of primary research for us. They have been reliable, friendly and thorough, producing a good piece of analysis that will definitely help to inform our future strategy and propositions".

"As a client, I want any research I commission to run seamlessly, and it did. DJS clearly understood the types of questions which needed to be asked, achieved the set number of interviews with a hard to reach audience and presented the research results to us within a very tight timescale. Throughout, DJS demonstrated good project management skills, were open to suggestions and kept us informed every step of the way. I would definitely use them again."
Skills for Health

We have a large in-house panel of UK adults (Opinion Exchange) who have signed up to take part in market research studies and this includes education professionals such as classroom teachers, head teachers and lecturers as well as adults and young people in education. Our panellists participate in research that is focussed on education and other topics. Join the panel here: Opinion Exchange

We also have a panel of children and a specialist Children and Young People research team.

For our Higher Education clients, we have a dedicated alumni market research offering, alumnus. We help universities strengthen relationships with their alumni. For more information, please visit the alumnus webpage.

Check out our market research insights in the education sector and please contact us if you have a research project you’d like to discuss. 

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