Market Research Insights and Research Findings
Latest Market Research Insights
NFL Super Bowl 50 ads considered entertainment, not marketing, survey finds
8th February 2016 05:21 - Media and PR
A media and PR survey into NFL Super Bowl 50 advertisements – which was conducted in the month before Super Bowl Sunday – has revealed that viewers consider the adverts, which air during the game, as entertainment, as opposed to marketing, although,… Read more...
House prices increasing faster than salaries, survey finds
9th February 2016 04:23 - Housing
According to the latest official data, house prices increased at a faster rate in November 2015, than October 2015 and far surpassed the increase in wages within the last year. The data from the Office for National Statistics showed that there has been a… Read more...
Survey finds small businesses are impacted by slow broadband
9th February 2016 04:29 - Telecommunications
A recent survey has revealed that the average small business in Scotland could potentially lose one day’s work per week as a result of slow internet connection. The market research, which spoke to more than 100 small to medium businesses in Scotland,… Read more...
Smoking hookah tobacco for one session delivers 25 times the tar of one cigarette
8th February 2016 05:30 - Chemicals
According to a recent chemicals study, smoking hookah tobacco for just one session delivers 25 times the tar of one cigarette. With the dangers of smoking cigarettes becoming well known, many individuals are substituting cigarettes with alternatives to get… Read more...
Survey finds people who worry about global warming use the most energy
5th February 2016 04:54 - Utilities
A recent study, conducted in the United Kingdom, has revealed that people who worry about global warming use the most electricity, as opposed to those who care only a little about the problem. Entitled the Household Electricity Survey, the research –… Read more...