Automotive Market Research Insights And Findings
Automotive Market Research
Below you will find the latest automotive market research insights, automotive news and research findings. The most recent automotive articles can be found at the top.
The automotive market research findings have been sourced from the UK, Europe and the rest of the world. Please note that the research projects contained in these articles may or may not have been conducted by DJS Research Ltd.
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More cars being bought out of desire, as opposed to need, AutoTrader finds
January 2015
AutoTrader’s 2015 Automotive Buyer Influence Survey has revealed that just over 3 in 5 (61 per cent) car buyers bought their latest car out of desire, not need. The research questioned more than 2,300 buyers of cars, both new and used, to determine… Read more...
Large proportion of drivers do not know core road traffic signs, survey finds
December 2014
A survey, which was conducted by Bury online car dealership, JamJar Direct, has found that a large percentage of drivers are either unsure of what some road signs mean or are confused by them. The findings from the study showed that nearly 70% of drivers… Read more...
Motorists want in-car traffic updates, not the facility to watch films, survey finds
December 2014
A report conducted by Compass Intelligence, has found that motorists favour technology related to driving, over the facility to watch films and receive social media notifications. The report comes as manufacturers of cars start to increase the internet connectivity… Read more...
Drivers rank texting as the biggest distraction, survey finds
December 2014
Some of the biggest distractions, ranked by New Zealand motorists are: texting, reading and eyeing-up good looking pedestrians. The survey, which was conducted by The Drivers Index, found that the 84% of those surveyed found texting and reading to be major… Read more...
Young drivers more likely to drive uninsured
November 2014
The research, which was carried out by Auto Express via a Freedom of Information request to the DVLA, found that rather than pay expensive premiums for being a new driver, over 50 per cent (21,148) of those banned within the first two years of passing their… Read more...
Infotainment systems are damaging the reliability of cars, reveals consumer report
October 2014
Consumer Reports’ Auto Reliability Survey has shown that drivers are still reporting infotainment trouble in news cars and lorries. The in-car electronics section of the survey, which looks to collect detailed data on approximately 1.1million cars,… Read more...
