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FMCG Market Research

Survey Predicts Moderate To High Growth For the Food Processing Sector

18th November 2013 12:17

In a quarterly survey conducted by its manufacturing division, the Federation of Indian Chambers of Commerce and Industry (FICCI) predicted a moderate to high growth rate for the food processing sector. Survey findings suggest that three-quarters (75%) of… Read more...

FMCG Accounts For A Fifth of Ad Spending in First Half Of 2013

5th November 2013 13:27

According to new research, the FMCG sector accounted for just over a fifth of ad spending in the first half of 2013. The research, which was conducted by Nielsen, found that FMCG spend accounted for 21.3% of the total value of advertising spending in the… Read more...

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