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FMCG Market Research

McDonald’s Ranked Bottom of the ACSI by US Consumers

27th June 2014 15:17

McDonald’s has been given the cold shoulder by consumers in the USA, with the fast-food restaurant ranked at the very bottom of a list compiled by the American Customer Satisfaction Index (ACSI), which was designed to measure satisfaction levels with… Read more...

Survey Predicts Moderate To High Growth For the Food Processing Sector

18th November 2013 12:17

In a quarterly survey conducted by its manufacturing division, the Federation of Indian Chambers of Commerce and Industry (FICCI) predicted a moderate to high growth rate for the food processing sector. Survey findings suggest that three-quarters (75%) of… Read more...

FMCG Accounts For A Fifth of Ad Spending in First Half Of 2013

5th November 2013 13:27

According to new research, the FMCG sector accounted for just over a fifth of ad spending in the first half of 2013. The research, which was conducted by Nielsen, found that FMCG spend accounted for 21.3% of the total value of advertising spending in the… Read more...

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