FMCG Market Research Insights And Findings
FMCG Market Research
Beer is America’s favourite alcoholic drink, survey finds
April 2015
A recent survey of 1,000 adults from across the United States, has found that beer is now America’s favourite alcoholic drink, as a result of a growing trend for craft brews. Of the respondents, 44 per cent said that beer was their chosen drink in social… Read more...
Nearly 3 in 5 people prefer their groceries to be packaged in paper-based materials
March 2015
A nationwide poll, commissioned by the Confederation of Paper Industries (CPI), has found that nearly 3 in 5 (57 per cent) consumers in the United Kingdom prefer their groceries to be packaged in paper-based materials. The poll found that just 8 per cent… Read more...
New Year’s resolutions to impact bakeries, FMCG research finds
January 2015
Research from Canadean, FMCG research company, has suggested that New Year’s healthy eating resolutions may impact the sales of baked products. The survey of 200 adults in the UK has found that eating better is the top New Year’s resolution for… Read more...
Success for Mondelez’s Dairy Milk share bags, market analysis shows
December 2014
Market analysis by IRI shows that Mondelez’s Dairy Milk continues to top the UK market as the bestselling chocolate bar. However, Mars bar and Snickers saw a decrease in sales as a result of downsizing their bars. In the 52 weeks before 16th August 2014,… Read more...
FMCG jobs more appealing to business students than careers in banking, research finds
November 2014
A survey of 174,000 business students by Deloitte has shown that for the first time, careers in FMCG are more favoured by business students than banking roles. The research found that higher rates of female students were interested in a career in FMCG as… Read more...
Research finds top 20 chocolate-loving nations of 2014
October 2014
With the help of Euromonitor International’s 2014 per capita consumption data, ConfectionaryNews has compiled a list of the top 20 chocolate consuming nations. The chocolate consuming crown was retained by the home of Lindt and Nestle, Switzerland,… Read more...
