FMCG Market Research Insights And Findings
FMCG Market Research
Survey explores why few women drink beer
August 2015
A recent survey - commissioned by Friends of Glass, a community which champions using glass for taste, health and the environment – has shown that drinking from a pint glass may be a reason why many women avoid drinking beer. Of the respondents, 47… Read more...
Survey finds most Brits don’t care about the ethics behind their food
July 2015
A recent survey of British consumers has revealed that approximately 50 per cent of Brits would not cease to buy products which have been manufactured by an unethical company. Of the respondents, 48 per cent said that they would not immediately stop purchasing… Read more...
Age is relevant to shopping habits, survey finds
June 2015
The 2015 Grocery Eye report has revealed that age is an important factor in gaging the eating and shopping habits of UK consumers. The group of respondents aged between 16 and 34 said that they believe it’s more difficult to eat healthily when on a… Read more...
British brands preferred by Brits, survey discovers
June 2015
A recent survey has discovered that British brands are favoured more by the British people than brands from overseas. Used to monitor the sales and purchase frequency of household items, the survey found that last year, the five most frequently purchased… Read more...
Survey finds consumers trust supermarket meat over restaurants’
May 2015
A recent survey has revealed that supermarkets are gaining the most public trust when it comes to meat. The data revealed that 70 per cent of consumers trust the meat they purchase from supermarkets, in comparison with the 58 per cent who trust the meat they… Read more...
Survey reveals what consumers want from milk
April 2015
A poll by YouGov has found that 87 per cent of consumers would like to purchase free range milk, which has come from a cow grazed on pasture, meaning that farmers would get a fair price for the milk they produce. The findings showed that 56 per cent of consumers… Read more...
