Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

More young people are owning their homes, reveals survey

January 2020 - Housing

More young people are owning their homes: According to figures published in the latest English Housing Survey there has been an increase in the number of young people who own their own home - rising to the highest level in over a decade. The detailed annual… Read more...


The number of American people earning a master's degree has doubled in the last 20 years, reveals survey

January 2020 - Education

The number of American people earning a master's degree has doubled in 20 years: A recent US survey has revealed an increase in the number of American adults (over the age of 25) earning master’s, professional and doctoral degrees. The findings… Read more...


Americans are visiting the library more than the cinema, finds poll

January 2020 -

Americans are visiting the library more than the cinema: According to a recent survey, Americans had more visits to their local library last year than they had visits to the cinema. The poll of 1,000 US adults by Gallop found that the average number… Read more...


Nearly three-quarters of meat eaters believe veganism is ethical (but many also find it inconvenient and not enjoyable)

January 2020 - Food

Nearly three-quarters of meat eaters believe veganism is ethical: New research has revealed some insight into the views of meat-eating UK adults and their attitudes towards vegan and vegetarian diets. The study by Christopher Bryant at the University of Bath… Read more...


Survey reveals best and worst paid sectors for marketers

January 2020 - Media and PR

Survey reveals best and worst paid sectors for marketers: An annual survey conducted by Marketing Week has revealed the best and worst paying sectors for marketing employees, with FMCG taking the top spot.   The annual Career and Salary Survey 2020 polled… Read more...

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