Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

Unison survey reveals more than half of local government staff want to leave

June 2018 - Local Government

Unison Survey reveals more than half of local government staff want to leave: A recent survey into the experiences of local government workers found 50% are considering quitting their roles in favour of finding less stressful work. More than half of cited… Read more...


Beauty marketers choosing social media 'influencers' over celebs, survey reveals

June 2018 - Media and PR

Beauty marketers are choosing social media 'influencers' over celebs: Celebrities are no longer the premier choice for beauty marketers when it comes to promoting products or activities. Instead, ‘influencers’ on social networking and… Read more...


People in Europe with populist views trust news media less, survey suggests

May 2018 - Media and PR

People in Europe with populist views trust news media less: A recent survey by US think tank, Pew Research Centre, has found Europeans with populist views tend to trust the news media less. The poll of 16,000 people in eight western European countries also… Read more...


71% of journalists say public has lost trust in media, survey reveals

May 2018 - Media and PR

71% of journalists say public has lost trust in media: A major survey of journalists around the world has shown that the majority believe readers have lost trust in the media. The survey was conducted by online marketing company, Cision, and polled 1,355… Read more...


Visits to Scottish Islands up 22% with scenery cited as premier reason for trip

May 2018 - Sport, Leisure and Tourism

Visits to Scottish Islands up 22% with scenery cited as the premier reason for trip: An in-depth report has given valuable insight into tourism on the Scottish islands of Orkney, The Outer Hebrides and Shetland, and why people chose to visit last year.… Read more...

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