Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

People facing retirement still supporting family members, survey finds

May 2018 - Financial Services

A survey by financial services provider, Prudential, found that almost a third (31%) of people planning to retire this year are still supporting family members financially.   The poll found that while children are the most likely to be given financial… Read more...


Expect 9,828 bad cuppas in your lifetime

May 2018 - Food

Expect 9,828 bad cuppas in your lifetime: The latest research by tea company, Clipper, has revealed making a good cup of tea is actually not that easy. In fact, in our lifetime we will be subject to 9,828 poor ones.    The survey polled 2,000 Britons… Read more...


March sees 6% slump in high street shoppers – the largest drop since 2010

May 2018 - Retail

March sees 6% slump in high street shoppers – the largest drop since 2010: A footfall survey suggests retailers felt the full brunt of March’s dismal cold snap, with the weather keeping shoppers away from the high street.    The data,… Read more...


Retailers losing out on £18 billion a year due to shoppers abandoning online baskets

May 2018 - Retail

Retailers losing out on £18 billion a year due to shoppers abandoning online baskets: Shoppers loading their online baskets and then not going through to checkout are causing retailers to miss out on £18bn in potential sales, a survey suggests. … Read more...


Want to sell more goods? Offer free water to customers, a survey suggests

May 2018 - Retail

Want to sell more goods? Offer free water to customers, a survey suggests: Retailers and businesses are more likely to make a sale if they offered free water to consumers – or so suggests a new survey by YouGov.    The survey, commissioned… Read more...

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