Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Survey finds links between political stance and holiday destinations

May 2015 - Sport, Leisure and Tourism

A recent survey by Holiday Hypermarket has found that political stance is closely linked to one’s choice of holiday destination. The survey of 2,000 holiday makers found that 17.8 per cent of those who vote Labour are most likely to travel to Greece,… Read more...

Half of UK adults think the drink drive limit needs lowering, survey finds

May 2015 - Public Consultation

A recent survey by insurance company, Direct Line, has found that approximately half of adults in the United Kingdom think the drink drive limit should be lowered for young people and new drivers. Around 50 per cent believed that the limit should either be… Read more...

Consumer behaviour influenced by ethics

May 2015 - Retail

A recent survey, of 4,500 adults and 500 16-17 year olds, has found that consumer behaviour is influenced by ethical issues, with 70 per cent of adults in the UK claiming they would opt to shop at a retail chain which pays its staff the living wage. According… Read more...

Discount supermarkets becoming increasingly popular, survey finds

May 2015 - Retail

Recent findings from the 2015 Shopper Barometer have revealed that discount supermarkets are becoming increasingly popular throughout Britain, with many Brits opting to shop with them, as opposed to the large supermarkets. The survey, of 1,200 UK consumers,… Read more...

Broadband is more favoured than chocolate and alcohol, survey finds

May 2015 - Telecommunications

A recent survey has discovered that British people would rather give up chocolate, alcohol and being intimate with their partner, over their broadband connection. When the 3,000 respondents were asked what they would rather sacrifice for a week, 45 per cent… Read more...

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