Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

Children afraid to cycle due to road safety worries, Brake finds

February 2015 - Sport, Leisure and Tourism

A recent survey by road safety charity, Brake, has found that a growing number of children are being deterred from cycling or walking due to road safety fears. The survey found that fears of the children’s parents put nearly half of the 1,301 children… Read more...


NHS staff becoming increasingly dissatisfied with their employer, survey finds

February 2015 - Health

A survey by reward specialist, The Voucher Shop, has found that the NHS is at risk of losing skilled staff due to their dissatisfaction within the service. The main reasons behind NHS workers’ dissatisfactions are a lack of internal communications,… Read more...


Lexus named the most dependable auto

February 2015 - Automotive

The J.D Power 2015 U.S Vehicle Dependability Survey, which has been conducted annually since 1989, has reported that Lexus manufactures the most reliable cars, an accolade which the automaker has held for four years. The survey questioned 34,000 original… Read more...


Public divided on whether driverless cars are trustworthy

February 2015 - Automotive

A recent poll by uswitch.com has found that 48 per cent of people would not be willing to travel by driverless car, whereas the remaining 52 per cent would. However, 16 per cent of those questioned by uswitch.com claimed to be “horrified” by the… Read more...


Majority of British Muslims oppose attacks against those who publish Muhammad cartoons

February 2015 - Public Consultation

A survey commissioned by the BBC has found that the majority of Muslims in Britain oppose attacks against those publishing cartoons of the Prophet Muhammad. The survey also discovered that most British Muslims do not sympathise with those who desire to fight… Read more...

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