Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Survey Shows Brazilian, UK And US Consumers Are Unclear About World Cup Official Sponsors

June 2014 - Sport, Leisure and Tourism

Research done by GlobalWebIndex has shown that 38% of UK, US and Brazilian consumers incorrectly think MasterCard is an official World Cup sponsor, even though it has not been a benefactor since 2006. Over two thirds (63%) of Brazilians thought MasterCard… Read more...

Survey Shows Knowledge Of Euro Coins And Banknotes Is Weak

June 2014 - Business Support

According to recent figures, just over half (51%) of people living in EU member states outside of the euro area (the “NMS7”) are aware that euro banknotes are exactly the same in all countries that use it. The research, which was done by Eurobarometer,… Read more...

Television Voted As Preferred Channel of Communication For Euro Updates

June 2014 - Business Support

A recent study has shown that over half (56%) of people living in EU member states outside of the euro area do not feel well informed about the euro. This figure is 1% lower than in 2013 and comprises of over two fifths (44%) who feel not very well informed… Read more...

Study Shows Euro Awareness Levels Are Low

June 2014 - Business Support

A study conducted by Eurobarometer has shown that just 30% of respondents, from EU Member states outside of the euro area (the “NMS7”), are aware that 18 countries currently use the currency. The study was carried out to identify and track perceptions… Read more...

UK Menswear Market Grows 18 Per Cent Between 2008 And 2013

June 2014 - Retail

The UK menswear market has grown 18% over the last five years to bring the sector's 2013 value up to £12.9billion, with an estimated 91% of all British men purchasing clothes last year alone. The recent figures show that menswear has done better… Read more...

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