Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

IT Survey Finds Skill Gaps, High Demand and Concerns Surrounding Staff Retention Are Driving Pay Rises

March 2014 - Information Technology

According to the latest ReThink Recruitment IT directors’ survey, skill gaps, high demand and concerns surrounding staff retention are driving pay rises in the IT (Information Technology) sector. Figures in the seventh annual survey highlight that salaries… Read more...


Retail Survey Reveals Consumers Prefer Personalised Offers Based On Previously Purchased Shopping

March 2014 - Retail

According to a new survey conducted by Synqera, a global technology start-up that uses big data to bring personalised digital experiences to the physical retail store, nearly two-thirds of Americans coupon-browsed instead of window-browsed during the 2013… Read more...


Survey: More Than Half The Public Do Not Trust Retailers On Social Media

March 2014 - Retail

According to a recent YouGov study of 1,096 UK adults, two fifths (42%) believe that social media sites should be used to interact with friends and not with retailers. Perhaps more surprisingly, it was found that more than half (57%) of the 16-24 year olds… Read more...


Survey Finds Retailers Split About 4K and Wearable Technology

March 2014 - Retail

According to the annual PCR Retail Survey, a very slight majority of retailers and resellers (51%) wouldn’t consider stocking or repairing emerging technology. 4K technology (resolution) is a generic term for display devices or content having horizontal… Read more...


United States (US) Survey Finds Small and Midsize Manufacturers Conservatively Optimistic

March 2014 - Industrial

According to the second annual Sage Manufacturing Survey, small and midsize U.S. businesses are conservatively optimistic about business growth. More than one-third of surveyed manufacturing firms in the small and midsize business (SMB) sector predict the… Read more...

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