Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Survey Suggests Scottish Children Are Not That Savvy About Sex Education

November 2013 - Education

New research carried out by Ipsos Mori Young People Omnibus Survey has revealed that worryingly twenty seven per cent of pupils believe that when a girl refuses consent to sex she does not always mean it. The poll of over 1,000 pupils in Scotland also found… Read more...

Survey Finds One In Ten Brits Close To Breaking Point

November 2013 - Health

New research carried out by Bupa has revealed that a tenth (10%) of Britons are close to breaking point due to stress. The study of 10,000 people found that just under half (44%) claimed they were stressed with a third (27%) of these people admitting they… Read more...

Pharmaceutical Marketers Concerned Over Digital Campaigns

November 2013 - Pharmaceutical

Three in five (60%) marketers working for pharmaceutical brands would be concerned if they were asked to undertake a digital marketing initiative for their organisation in the coming 12 months. This is despite that fact that 62% of 18-24 year olds now use… Read more...

Survey Finds Job Hunting At Two Year High

November 2013 - Professional Services

New research published by the CIPD and Halogen has revealed that employees are increasingly getting itchy feet with the amount of people looking for new jobs at the highest level in more than two years. Almost a quarter of workers are now seeking a new role… Read more...

FMCG Accounts For A Fifth of Ad Spending in First Half Of 2013

November 2013 - FMCG

According to new research, the FMCG sector accounted for just over a fifth of ad spending in the first half of 2013. The research, which was conducted by Nielsen, found that FMCG spend accounted for 21.3% of the total value of advertising spending in the… Read more...

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