Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Pension Survey Sees Britons Not Saving Enough for Golden Years

February 2013 - Financial Services

A global survey by HSBC, which questioned almost 16,000 people in 15 countries, has uncovered a worrying trend – 34% of the respondents have made no preparations whatsoever for their retirement. Following from the study, the bank’s 20-page… Read more...

Market Research Shows Burger And Ready Meal Sales Hit In Horsemeat Scandal

February 2013 - Food

The fallout form the horsemeat scandal rocking Britain has began to affect UK consumer behaviour. Since the Food Safety Authority found horsemeat in the food supply chain in January, significant changes in retail trends and behaviour have been observed. … Read more...

Survey Demonstrates Top Brand Popularity Ratings in the UK

February 2013 - Media and PR

The latest Superbrands survey has revealed the differences in popularity between consumers and the business sector - 500 companies were ranked in terms of the strength of their brands in the UK, with two separate Top Twenty lists compiled. Despite… Read more...

Poll Finds Most Britons Not Bothered about Buying Imperfect Looking Fruit & Veg

February 2013 - Food

A poll by the Institute of Mechanical Engineers (IME) has demonstrated that perfectly good vegetable and fruit crops around the world are unnecessarily going to waste because they don’t meet standards of physical perfection. Between 30% and 50%… Read more...

Survey Reveals Worst Commute Hotspots in UK

February 2013 - Automotive

A poll by insurance company Allianz Your Cover has uncovered Britain’s Top Five worst work locations to travel to and from for drivers. Coventry achieved the unfortunate crown of being the least satisfactory commute area, followed by Gloucester,… Read more...

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