Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Survey Reveals One Third of Men Rent or Borrow Items to Impress a Date

February 2013 - Automotive

In line with Valentine’s Day, The Hertz Corporation commissioned a survey which revealed that as many as 1 in 3 men (31%) rent or borrow items to impress their dates. British men feel under pressure to make the grade - 40% of women agreed that… Read more...

Market Research Discovers the New Locked Out Generation in Britain

February 2013 - Housing

Following a nationwide study, a report published by the Home Builders’ Federation has shown that young Britons have become the ‘locked out generation’, since it is now extremely difficult for them to jump onto the housing ladder. Young people… Read more...

Survey Shows Brand Marketing is Now Most Valued Sector Skill

February 2013 - Media and PR

A survey of 500 UK marketing employers by recruitment firm Michael Page has discovered that brand skills have now replaced digital abilities (online and web development) in terms of being the most highly valued talent for prospective employees to possess.… Read more...

Poll Measures How Far Britons Will Travel for Love

February 2013 - Automotive

Rental company Hertz commissioned a poll of 2,000 respondents from the UK and France during January to discover just how far people are prepared to travel for their loved ones on Valentine’s Day. It was discovered that the average Brit will travel 887… Read more...

Market Research Finds Britons Wary About Grocers after Horsemeat Scandal

February 2013 - Food

A survey on behalf of Retail Week has shown that nearly half of the UK consumers who took part in the study reported being likely to avoid buying meat from grocers involved in the horsemeat burger controversy. In total, 45% of the respondents reported balking… Read more...

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