Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Market Research Uncovers How and Where Britons Choose Winter Holidays

November 2012 - Sport, Leisure and Tourism

A new online poll by advertising agency Videology has questioned 3,700 UK adults to discover what Britons plan for this winter’s holiday getaways. The most influential source of travel advice voted for was specialist travel agents, outperforming… Read more...

Survey Finds Traditional UK Christmas Overtaken by Digital Devices

November 2012 - Information Technology

According to the first ever survey dedicated to analysing the role of digital devices on Christmas Day, technology is overshadowing time-old traditions. The study covered 1,000 Britons between the ages of 18 and 65 – it found that 75% of the… Read more...

Study Results Show Active Route To School Can Aid Academic Performance

November 2012 - Health

A joint study by two Danish Universities has found that regular exercise could advance a student by up to half a year in their studies. Children who walked or cycled to school performed better in tests measuring concentration levels, as opposed to those who… Read more...

Survey Highlights Harmful Trend of Working in Bed Using Laptops and Tablets

November 2012 - Information Technology

Research into the current technology use of Britons has found that people are increasingly working on their laptops or tablets in bed, with harmful results. The survey questioned 1,000 people in the UK and discovered that as 35% of the respondents… Read more...

Market Research Shows In Reality British Women Run the Roost

November 2012 - Financial Services

According to a survey of 2,000 British women aged 40 to 60 which was commissioned by magazine publisher IPERCENT media, women are no longer merely ‘housewives’ – they are the ‘family CEO’ who controls the finances and… Read more...

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