Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Survey Reveals Gadgets Proving Popular With Older Generations

November 2012 - Retail

A recent study commissioned by Gadget Show Live Christmas has revealed Britain is a nation of 'Goofs' - Gadget Obsessed Over Fifties. The research showed that older generations now own almost as much recent technology as consumers who are half… Read more...

Survey Shows Savile Scandal Lowers Level Of Trust In BBC

November 2012 - Media and PR

In the wake of the recent Jimmy Savile scandal, the level of trust shown in the BBC by license fee payers has dropped, a recent study by research agency Com Res has revealed. As many as 47% of the public admitted that they no longer believe the BBC… Read more...

Sex Education Lacking In Schools, Report Shows

November 2012 - Health

A recent study, entitled 'The Durex Sexual Wellbeing Global Survey', has found that almost a third of Irish people have not received any form of sexual health or sex education in secondary school. Across the globe, the average of people who… Read more...

Study Reveals Shoppers Take Time To Find Best Deals

November 2012 - Retail

A survey conducted by Poundland has discovered that shoppers are timing their visit to their local supermarket store in search of the cheapest and best deals on their grocery shopping. 32% admitted to doing this around the prime times when supermarkets are… Read more...

Market Research Reveals What Britons Worry About Most

November 2012 - Financial Services

A continent-wide survey by insurance provider Zurich has shown that Britons top the European league for worrying about money and household bills. In comparison, the main worry for the European surveyants was the Euro issue. Meanwhile, the second biggest… Read more...

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